SCALE Your Business...
And how could they? It’s not like they teach us this in school. And I’ve yet to see a training program or course that outlines a proven formula and step-by-step process to successfully hiring right-talent for each unique business out there (as let’s face it, we’re in a league of our own having built an Entrepreneurial based business… AND each one of our businesses is completely unique, and therefore requires very different things, especially at different junctions of our growth).
It’s the Greatest Entrepreneurial Blind Spot.
If you’re reading this, most likely you’ve reached a pivotal point in your business where you’ve become painfully aware that either your sales and marketing have hit a plateau (or in some cases have taken a dive), OR
your sales and marketing efforts have far exceeded the infrastructure you’ve put in place to support it.
This is truly a defining moment in your business. It’s where your business will either:
Entrepreneurs either hire the wrong talent, OR they avoid hiring completely.
You avoid hiring because you honestly don’t know what you really need, therefore you don’t have any idea where to even start.
You’ve hired in the past and it turned out to be a complete disaster so you’ve resigned to the fact that you’re just a “bad picker” and now you don’t touch it with a ten foot pole.
You experience pretty high turnover (more than 10% a year), so you are constantly trying to “plug the leaks” in an effort to keep the boat afloat–making it nearly impossible to focus on the future needs and hires of the business.
You experience pretty high turnover (more than 10% a year), so you are constantly trying to “plug the leaks” in an effort to keep the boat afloat–making it nearly impossible to focus on the future needs and hires of the business.
You procrastinate because you know how terribly time consuming hiring is, and you simply don’t have the time to invest in it.
You push it off to another team member to “handle” and magically expect this person to know (or learn) the secret formula to hiring the right-fit talent for your unique team and business.
You’ve never abided by the rule of “Hire slow, fire fast”, so you admit to cutting corners when qualifying, screening and hiring so you could check it off your to-do list and move on to the next thing.
You decide that you don’t really need a new team member, so you task your current team with new, additional responsibilities and tasks necessary in an effort to push forward. As a result your current team is pulled away from their current responsibilities and they become completely overwhelmed. Now things are falling through the cracks, and you feel like you’re in a worse situation than you were before…so do they.
This also means keeping the people you do have in place focused completely on what they do best to really gain traction to scale your business. Each team member working within their unique talents and coming together to collaborate is the difference between a high-performing team and a mediocre team. High-performing teams take you to the next level.
Many Entrepreneurs aren’t exactly clear on what they need. If they do know what they need, sometimes they are not clear on exactly what qualifications to look for in the candidates they attract. The result? People are hired that are
“generalists” not specialists.
Some hire too quickly and don’t do their due diligence in assessing the candidate’s qualification and skill level.
Taking the necessary time and effort to ensure candidates can REALLY do what they say they can do takes a well thought out and properly executed skill set exercise and evaluation to ensure they in fact possess the knowledge and “how to” experience needed to perform the job at a superior level.
With that being said, after actually finding candidates out there that really can do what they say they can do, you must also ensure they are a right fit for your company culture.
Culture is one of the biggest reasons for high-turnover in companies, and unfortunately it’s the most overlooked, (especially during the hiring process which is bizarre to me). Culture alignment is VITAL. Evaluating every candidate to ensure they are aligned with your company culture is equally important as ensuring they possess the specialized knowledge and skill qualifications for the position at hand.
Hiring the wrong talent also robs you of two more precious investments…Time & Resources.
In our world, TIME is something we just don’t have enough of as it is. As visionaries we need to be focused on doing what we do best and propelling the business forward.
Time invested in attracting, qualifying, skill set testing and culture fit testing aside… After hiring a new team member, time and resources are invested in onboarding, training, and getting new team members up to speed on all the inner workings of your unique business…which indirectly leads us right into mistake #3.
Loss of productivity and efficiency
Abandoned projects
Freezing (if this individual did not SOP their tasks and responsibilities and you don’t know how they did what they did)
Increased errors
Loss of moral and team engagement
Cultural impact (internal and external)
Creating Job Descriptions
Posting on Job Boards
Culture Fit Screenings
First Round Qualification and Evaluations
Reviewing Resumes and Cover Letters
Skill Set and Experience Testing
First or Second Interviews
Negotiating Salary or Benefits
That’s exactly what we do for our clients through our Nitrogen Hiring Network. It's just another way we help Entrepreneurs scale their businesses… Hiring right fit sales, marketing and operations talent specifically for Entrepreneurial teams.
My team has been hiring specialized talent for Entrepreneurial teams for over 20 years.
Here’s just a sneak peak of what our “done for you” hiring package looks like:
We meet with you to determine exactly what role(s) you need to fill within your existing team structure (if you don’t already know).
We identify any gaps you may or may not be aware of in your existing team structure and give our recommendations.
We spec out all the responsibilities for each individual position you want to fill–tailored specifically to your needs.
We perform a rigorous screening and qualification process with all candidates that apply for the position, including giving each candidate a behavioral AND cognitive* assessment and score it against the job profile we create.
Culture is a HUGE element we include in our qualification and screening process. We find that most Entrepreneurs skip over CULTURE in the hiring process… we do NOT.
We take each candidate through an exercise our expert team has created to evaluate each candidate's skill set and experience for the position.
Candidates are put through multiple interviews with different members of my team and the background check is the last step before the candidate is ready to be delivered to you.